About PartnershipsReach out to 67 million visitors every year

Join the County's Only Dedicated Tourism Partnership Scheme

Reach out to 67 million visitors every year


If you have a tourism or leisure business and want to reach out to Lancashire’s 67 million visitors every year, then a Visit Lancashire Partnership is for you.

Visit Lancashire is the official tourism brand for Lancashire and is managed by Marketing Lancashire – the county’s Destination Management Organisation (DMO) which is responsible for attracting more interest and investment into Lancashire.

We are a not for profit organisation working in the interest of a prosperous Lancashire and reinvest all our partner fees into promotional activity for the county to grow Lancashire’s 67 million visitors each year.

Through Visit Lancashire, our ambition is to raise the profile of Lancashire as a visitor destination and grow visitor numbers, increase the economic impact and support job creation across the county.

Our team of marketing and industry professionals work tirelessly to ensure that Lancashire is seen on a national and international stage as a must-visit destination and is top of mind for day visits and short breaks.

We create engaging marketing campaigns across all marketing channels, appealing to different leisure interests and promoting this diverse and beautiful county of ours!

Be part of the success story.


Our Ambition

Through Visit Lancashire, our ambition is to raise the profile of Lancashire as a visitor destination and grow visitor numbers, increase the economic impact and support job creation across the county. Our team of marketing and industry professionals work tirelessly to ensure that Lancashire is seen on a national and international stage as a must-visit destination and is top of mind for day visits and short breaks.

The Visit Lancashire Partnership scheme is open to all hospitality businesses who operate in the county and whol help contribute over £4billion to the local economy each year.


Scroll to Top